Responsibility will never adequately be reduced to a label – as Krippendorf opined we need "rebellious tourists and rebellious locals". It would help if the journalists too asked the same kinds of questions about the industry as a whole - regularly. Responsible Tourism is only a niche if we let it be – all forms of tourism can be more responsible – keep asking the questions. Keep challenging the operators - all the operators not just those who are trying to make a difference.   more »