The first Evening with  ..... ICRT event took place at the Vintry in the City of London last night. More than a score of alumni and associates, gathered for drinks and then we withdrew to the cellar bar for Simon’s informal chat about communicating Responsible Tourism. Simon has set the tone for future events in this series - glass in hand he shared with us his views about the worthiness of the idea of Responsible Tourism arguing that we should look forward to a time when we could just talk about tourism because it would all be responsible.

This provoked a lively discussion which continued in the bar afterwards. It is clear that there are a diversity of ways of communicating the messages of Responsible Tourism and that it is the experience that continues to be central to our agenda, Responsible Tourism has to offer a better experience - as Krippendorf pointed out in 1987 (earlier in German)

“Orders and prohibitions will not do the job - because it is not a bad conscience that we need to make progress, but positive experience, not the feeling of compulsion but that of responsibility”.

Proposals need to be as infectious as possible. We can all make a difference “every individual builds up or destroys human values while travelling”.