Responsible Tourism is being taken up in Spain. There are now specialist operators focussed on Responsible Tourism, and some or the larger operators (Sol MeliĆ” & Exceltur) are beginning to address the CSR agenda. Salvador Palomo estimates that the market is now some 250,000 tourists and growing.
Xavier Font pointed out that the problems are political rather than technical lack - we know what needs to be done, we know a great deal about how to do it - the problem is to motivate people to do it.