A poll by Populus reported in today's Times provides further evidence that UK consumes are demanding that holiday companies take a more responsible approach.

79% of respondents in a UK national poll said that they would make an effort to find out more about the environmental and social impacts of holidays and 78% said that they would choose holidays that are designed to be 'responsible', 'low-impact' or 'eco-friendly'.

When asked if you had to choose, which of these do you think is most important for holiday companies to address 51% said environment issues and 49% said social issues.

88% wanted information about the impact their holiday wouldhave on the destination's local economy is important only 3% less than the proportion wanting information on health and safety standards.

78% would also like to see a form of labelling that provides the total carbon footprint of an overseas trip.

The article by Steve Hawkes in The Times can be read on line
The full poll results are available at Populus

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